Q: Bruno wants to see who is mentioning his brand on LinkedIn. What should he do?
or
Q: Bruno wants to know who on LinkedIn is discussing his brand. How ought he to proceed?
- Look through his newsfeed
- Access the Analytics dashboard of his LinkedIn Page and checks users’ engagement
- Check the Activity tab of his LinkedIn Page and filter by mentions
Explanation: It would be beneficial for Bruno to check the Activity tab of his LinkedIn Page and filter by mentions to see who is referencing his brand using LinkedIn. It would be much simpler for him to keep track of the level of interaction and exposure of his business on the platform as a result of this. He will be able to explicitly identify posts and comments that include mentions of his company.
