Project Management Answers

Considering that Calla & Ivy’s audience is on Facebook during the mid- to late-afternoon, how is Imra doing on her posting schedule?

Q: Considering that Calla & Ivy’s audience is on Facebook during the mid- to late-afternoon, how is Imra doing on her posting schedule?

or

Q: How is Imra doing with her posting schedule, given that Calla & Ivy’s audience is on Facebook in the middle to late afternoon?

  • Pretty good! Most posts are between that time, but Calla & Ivy is still seeing good engagement from posts outside of the time frame. 
  • The time you post something on social media doesn’t matter.
  • Not good. Imra needs to adjust her posting time.
  • Great! All posts are within that time.

Explanation: Her posting schedule is working out well for Imra since she is aiming for the middle to late afternoon, which is when her audience is most likely to be on Facebook. Increasing the probability that her work will be viewed and interacted with by a bigger audience by posting during these busy hours is a significant improvement. Maintaining a consistent posting schedule during the hours that are most conducive to engagement and visibility helps optimize both. Her material should be timed to coincide with the times of day when her Facebook audience is most likely to be online. This is a thoughtful move on her part. Continue to flourish at those times of high demand!

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