Q: Determine whether the following statement is true or false: Consumers today expect brands to be present on their favorite social media platforms.
or
Q: Determine the truth or falsity of the following statement: These days, customers anticipate seeing businesses on their preferred social media networks.
- False
- True
Explanation: Indeed! Consumers often anticipate that companies will have a presence on the social media platforms that they like to use in this day and age of digital technology. Brands have the opportunity to engage with their audience in a manner that is both direct and engaging via the use of social media. This allows them to communicate information, solve complaints, and establish communities. It is now a common expectation for companies to have an active and engaging presence on social media platforms such as Facebook, Instagram, and Twitter, amongst others, to retain a connection with their consumer base.
