Q: For autotagging, what parameter does Google Ads include in the destination URL?
or
Q: What parameter does Google Ads add to the destination URL for autotagging?
• gclid=
• utm=
• adid=
Explanation: Google Ads automatically appends the “Google Click Identifier” (gclid) to the destination URL to monitor and attribute traffic that originates from Google Ads campaigns. gclid is an abbreviation for “Google Call Number.” Google Analytics can properly monitor and report on the success of your advertising campaigns with the use of this parameter.
