Q: What is manual bidding (Enhanced)?
or
Q: How does enhanced manual bidding work?
- Set a maximum cost per key result
- Get the most results possible with your full budget
- Get the most results with your bid while controlling your bid in the auction
Explanation: This shows that the advertiser’s goal while using manual bidding is to retain control over the bidding process in the auction while also achieving the greatest potential outcomes (such as clicks or conversions). It gives marketers the ability to choose their bid levels depending on the objectives of their campaign and the limits of their budget. One interpretation of the word “Enhanced” is that it may suggest the inclusion of new features or enhancements to the conventional manual bidding technique.
