Q: Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe?
or
Q: While creating a digital media strategy, let’s say a marketer inquires, “How long will the campaign run?” What section of a marketing strategy does this apply to?
• Campaign duration
• Performance goals
• Key performance indicators
• Target audience
• Media mix
Explanation: This is a description of the length of the campaign. When we talk about the length of the campaign, we are referring to the time frame in which the campaign will exist.
