Q: Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
or
Q: Joanna’s customer is dubious about the frequency rate even though she is using four creatives in a campaign. How ought Joanna to proceed?
- Increase the amount of creatives in the campaign
- Reduce the amount of creatives in the campaign
- Select Audience Expansion
- Check LinkedIn’s Frequency Report
Explanation: This step is quite important. The frequency report will enable you to get an understanding of the frequency with which an advertisement is shown to the same person. A customer may be experiencing ad fatigue or overexposure if the frequency of the advertisement is excessive and they are worried about it.
