Q: Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
or
Q: Rosa wants to increase the number of people who see her LinkedIn brand awareness campaign. What leverage should she think of using? Choose every option that pertains.
- Exclude feature
- “AND” targeting feature
- Audience Expansion
- Lookalike Audiences
- LinkedIn Audience Network (LAN)
Explanation: With the help of the demographic Expansion tool, LinkedIn can automatically incorporate profiles that are comparable to the target demographic. This allows LinkedIn to broaden its reach while still preserving its relevance. When it comes to lookalike audiences, LinkedIn does have a tool that is comparable to “Matched Audiences.” By allowing Rosa to upload a list of her existing connections, LinkedIn will be able to find profiles that are comparable to those that she is targeting. You can display advertisements not only on LinkedIn but also on other partner websites that are part of the network thanks to the LinkedIn Audience Network. This may greatly broaden the scope of the campaign beyond the confines of the LinkedIn platform.
