Q: Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
or
Q: Santosh wants to know who is using his website so that he may improve the efficacy of his brand awareness initiatives. What kind of leverage would he use? Choose every option that pertains.
- Audience Expansion
- LinkedIn Insight Tag
- Audience Insights
Explanation: The LinkedIn Insight Tag is a sophisticated tool that gives website owners the ability to monitor and analyze the behavior of visitors as they engage with their websites. Santosh can better understand his audience and design his brand awareness efforts under the information that it gives, which includes significant insights into the demographics, interests, and activities of website users.
Audience Insights is a service that’s available on several different platforms, including LinkedIn, and it gives users in-depth information on the demographics, interests, and activities of certain audience groups. Through the utilization of Audience Insights, Santosh can get a more profound comprehension of the individuals who visit his website and recognize crucial traits that might serve as a basis for his brand awareness initiatives.
