Q: There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
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Q: In the auction, three marketers are placing bids. Advertiser A places a $12 bid and receives a 4 for relevance. Advertiser B places a $8 bid and receives a 9 for relevance. Advertiser C places a $4 bid and receives a 3 for relevance. Which advertiser takes home the prize?
- None of them
- Advertiser C
- Advertiser B
- Advertiser A
Explanation: Should we assume that the platform used a mix of bid and relevance scores to choose the winner, then it is quite probable that Advertiser B will emerge victorious. Advertiser B’s ad is competitive in terms of both the competitive bid and the perceived quality of the ad since it has a high relevance score of nine and a comparatively high bid of eight dollars. It is thus expected that Advertiser B will emerge victorious from the auction.
