Q: Valerie is a copywriter for a large brand. She needs to draft a few ads for an upcoming campaign. What length does LinkedIn recommend for her Sponsored Content Ad?
or
Q: Valerie writes content for a major company. She has some advertisements to write for an impending campaign. For how long should her Sponsored Content Ad be on LinkedIn?
- Fewer than 200 characters
- Fewer than 50 characters
- Fewer than 250 characters
- Fewer than 150 characters
- Fewer than 100 characters
Explanation: There should be no more than 150 characters in Sponsored Content Ads, according to LinkedIn’s recommendation. The length of the message helps to ensure that it is succinct and compelling, which allows it to fit well into the advertisement structure of LinkedIn while still efficiently attracting attention.
