Q: Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
or
Q: Vijeeth is starting a campaign to raise brand recognition. What leading metrics ought he to apply? Choose every option that pertains.
- Frequency
- Reach
- Impressions
- Video views
- Conversions
Explanation: The term “reach” refers to the total number of distinct people who have taken in the material of the campaign. It provides an indicator of the size of the audience that has come across the brand, which helps to analyze the total effect that the campaign has had. The total number of times that the campaign material is shown or seen is referred to as the impressions, and this is true regardless of whether the user is for the first time or has watched it several times. This offers a comprehensive understanding of the entire exposure as well as the potential for brand recall.
The term “frequency” refers to the typical number of times that a user encounters the material of the campaign. As a result, it helps gain knowledge of the frequency with which the brand message is being sent to the same audience. This provides insights into the amount of repetition and the probability of enhancing brand memory. If the campaign for Vijeeth’s brand awareness contains video material, then monitoring the views of the videos is quite important. This indicator provides insights into the success of the visual content in communicating the brand message by indicating the number of unique users that interacted with the video.
