Project Management Answers

What is LinkedIn Audience Network?

Q: What is LinkedIn Audience Network?


Q: What is the Audience Network section of LinkedIn?

  • Use this demographics tool to refine your targeting strategy
  • Serve your ads on LinkedIn’s trusted network of third-party publishers where LinkedIn audiences engage
  • Leverage insights to help you build Lookalike Audiences

Explanation: Through the use of the LinkedIn Audience Network, marketers can expand their LinkedIn advertising campaigns outside the confines of the LinkedIn platform and show advertisements on a network of websites and applications affiliated with third parties. This makes it easier for marketers to communicate with their intended demographic in a more extensive online setting, all while using the targeting tools and data capabilities offered by LinkedIn. Through the use of other websites and applications that are part of the LinkedIn Audience Network, the objective is to achieve engagement with LinkedIn audiences.

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