Q: Which drives a higher conversion rate (CVR)?
or
Q: What causes the conversion rate (CVR) to increase?
- No call-out in the copy
- A call-out at the beginning of the copy
Explanation: The increase in conversion rate (CVR) that results from including a call-out at the beginning of the text is significant. When you begin with a call-out, you can instantly capture the attention of the audience, which increases the likelihood that they will interact with the material and do the intended action.
