Q: Which of the following funnel stages apply to brand marketing? Select all that apply.
or
Q: Which step of the funnel does brand marketing fall under? Choose every option that pertains.
- Awareness
- Consideration
- Expansion
- Frequency
- Conversion
Explanation: Making your brand known to those who may be interested in purchasing it is the task at hand. When it comes to marketing a brand, the primary emphasis is often on increasing the target audience’s awareness and exposure to the brand. Potential clients are now contemplating your brand as one of the alternatives available to them at this time. The marketing activities of a brand may have the objective of highlighting distinctive selling characteristics and constructing a favorable impression to influence attention. Even though conversion is most often linked with direct response marketing, it may also be used in brand marketing where the objective is to transform brand awareness and consideration into concrete actions, such as completing a purchase or connecting with the brand in a meaningful manner.
