Q: Why is it useful to leverage your own data when building target audiences? Select all that apply.
or
Q: Why is using your own data to create target audiences beneficial? Choose every option that pertains.
- Engage with members who have interacted
- None of these
- Reach existing customers
- Connect with qualified prospects
Explanation: Making use of your data gives you the ability to target and interact with those who have previously shown an interest in your brand, goods, or services to begin with. This might be people who have visited your website, consumers who have purchased from you in the past, or people who have engaged with your content.
It is possible to design tailored campaigns to reach and interact with your current client base if you make use of the data that you have collected from your customers. In the context of customer retention, cross-selling, and upselling, this may be a very useful tool.
Utilizing your data, you will be able to find and target potential consumers who exhibit behaviors or qualities that are similar to those of your current clientele. You can connect with a qualified audience that is more likely to be interested in the products or services that you provide as a result of this.
