Project Management Answers

Why would you use Audience Expansion?

Q: Why would you use Audience Expansion?


Q: What makes using audience expansion desirable?

  • To target audiences outside of your website demographics
  • To target audiences with different attributes than your target audience
  • To target audiences with similar attributes to your audience

Explanation: You can reach people who share characteristics and behaviors with your current audience via the usage of Audience Expansion. This allows you to possibly extend your reach to those who are likely to be interested in your goods or services based on the characteristics of your existing audience. This may be an effective method for expanding the reach of your advertising while ensuring that it remains relevant to the audience you are trying to attract.

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