Q: Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
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Q: Ji-Won’s forecasting tool has a limited audience size. What LinkedIn targeting options does he have to increase the number of his audience? Choose every option that pertains.
- Saved audiences
- Audience Expansion
- LinkedIn Audience Network
Explanation: With the help of this function, marketers can communicate with a greater number of experts who are familiar with their current audience. Through the use of Audience Expansion, Ji-Won can broaden the scope of his campaigns to include a bigger group of LinkedIn users that share his present audience’s traits or habits.
Through the use of saved audiences, marketers can construct individualized audience segments that are based on particular criteria such as job titles, industries, talents, hobbies, and other factors. Through the use of this feature, Ji-Won can define a more extensive or diversified audience that is under the aims of his campaign, so extending his reach to accommodate new possibilities.
The LinkedIn Audience Network is not a targeting function that has a direct impact on the aggregate size of the audience. Instead, it broadens the scope of advertisements beyond the confines of the LinkedIn platform and into the realm of third-party websites and applications. There is no precise audience size expansion or targeting inside LinkedIn’s platform, although it may assist enhance total reach.
