Q: LinkedIn’s B2C audience has two times the buying power of an average web audience.
or
Q: The typical online audience’s purchasing power is one in half that of LinkedIn’s B2C audience.
- False
- True
Explanation: Because the majority of LinkedIn’s users are professionals and companies, the platform is more geared toward business-to-business (B2B) interactions than it is toward business-to-consumer (B2C) transactions by default. Even though LinkedIn members may have enormous purchasing power in their professional capacities, it would be an extremely erroneous statement to assert that LinkedIn’s business-to-consumer audience has double the purchasing power of the typical online audience. In terms of the major demographics and goals of LinkedIn’s platform, the statement does not correspond with those.
