Q: According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
or
Q: Which kind of advertisement does LinkedIn not advise for campaigns aimed at raising brand awareness?
- Video Ads
- Text Ads
- Carousel Ads
- Single Image Ads
- Message Ads
Explanation: LinkedIn suggests that “Text Ads” should not be used for brand awareness initiatives because of their potential for damage. The use of text advertisements on LinkedIn is often more appropriate for direct response campaigns that are targeted at generating leads or driving visitors to websites, as opposed to efforts that are designed to generate brand recognition. LinkedIn advocates employing visually appealing ad forms for brand awareness campaigns. These formats include video advertising, carousel ads, single-image ads, and message ads. These formats are more successful in attracting the attention of users and delivering the messages of the business.
