Q: Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
or
Q: Phuong is developing her campaign to raise brand recognition. Which phase of the funnel ought she to concentrate on?
- All of these
- None of these
- Conversion
- Awareness
- Consideration
Explanation: Phuong needs to concentrate on the “Awareness” stage of the funnel while she is developing her campaign to raise brand awareness. At this point, it is essential for her to introduce her brand to prospective consumers and to increase the exposure of her brand within the audience she is trying to reach. Phuong can provide the groundwork for establishing connections with prospective clients and directing them through the future phases of the sales funnel, such as consideration and conversion, by increasing the number of people who are aware of her brand. As a result, she needs to focus her efforts on actions that contribute to the enhancement of brand awareness. These activities include advertising on social media platforms, content marketing, relationships with influential individuals, and public relations endeavors.
