Q: Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?
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Q: Aditya is in charge of using his company’s newly created LinkedIn page to drive talent acquisition. Thirty percent are possible new recruits and seventy percent are current workers. Which content approach would you recommend?
- Start with engaging both audiences directly, promoting your employee culture
- Develop content focused solely on potential new hires and promote Lead Gen Forms
- Create content focused solely on employees to organically spread the word
Explanation: By using this strategy, Aditya can utilize the current workers, who make up seventy percent of the followers, to advocate for the culture of the firm and to attract prospective recruits, who make up thirty percent of the followers, with material that is genuine and engaging. Through the demonstration of a constructive and interesting working environment, promoting employee culture may assist in retaining existing workers and recruiting new talent.
