Q: Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns. or Q: Lead generation retargeting campaigns may make advantage of audiences from LinkedIn Company Pages, Events, and Single Image Ads. False True Explanation: On LinkedIn, it is possible to employ audiences from Single Image Ads, Events, and LinkedIn Company Pages for retargeting…
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Reach Optimization must be enabled to see forecasted results for both reach and frequency.
Q: Reach Optimization must be enabled to see forecasted results for both reach and frequency. or Q: It is necessary to activate Reach Optimization in order to see the predicted reach and frequency results. True False Explanation: One does not necessarily need to activate Reach Optimization to do reach and frequency predictions on platforms such as Facebook and Google Ads.…
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What immediate result will I get with a Lead Gen Form?
Q: What immediate result will I get with a Lead Gen Form? or Q: What kind of quick result can I expect from a lead generation form? Multiple: retail purchases, in-bound calls, event attendance, etc. Leads Multiple: online purchases, downloads, visits, etc. Explanation: When you make use of a Lead Gen Form, the immediate effect that you can anticipate is…
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Stronger brands experience more sensitivity to their pricing.
Q: Stronger brands experience more sensitivity to their pricing. or Q: Pricing sensitivity is higher for stronger brands. False True Explanation: The majority of the time, stronger companies have established trust, credibility, and perceived value within the audience they are trying to reach. They may, as a consequence, have more pricing flexibility and less susceptibility to price fluctuations in comparison…
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What is the 95-5 rule?
Q: What is the 95-5 rule? or Q: What does 95-5 rule mean? 95% of buyers are in market at any given time 95% of buyers are out-of-market at any given time 95% of marketers are driving brand awareness 95% of brands have a brand strategy Explanation: The term “95-5 rule” relates to the idea that at any one moment,…
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Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
Q: Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply. or Q: Santosh wants to know who is using his website so that he may improve the efficacy of his brand awareness initiatives. What kind of leverage would he use? Choose every option that…
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Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
Q: Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert. or Q: On LinkedIn, members who get messages about both brands and acquisitions have a conversion rate that is more than six times higher. True False Explanation: On LinkedIn, members who are exposed to both brand and acquisition messaging have a conversion…
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Mohammad wants to nurture leads but he isn’t sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
Q: Mohammad wants to nurture leads but he isn’t sure what is the best approach with LinkedIn. Which should he consider? Select all that apply. or Q: Muhammad wants to nurture leads, but he’s not sure how to use LinkedIn to do so most effectively. Which ought he to think about? Choose every option that pertains. Contact targeting Website retargeting…
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According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply.
Q: According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply. or Q: What are the four Thought Leadership Personas identified by LinkedIn? Choose every option that pertains. Evangelist Professor Coach Guide Mentor Visionary Explanation: These people are ardent supporters of whatever it is that they believe in, whether it is a cause, a product, or…
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Brand equity improves… Select all that apply.
Q: Brand equity improves… Select all that apply. or Q: Brand equity rises. Choose every option that pertains. Pricing power Category Security Competitive advantage Customer experience Explanation: When compared to their rivals, businesses that have strong brand equity can charge greater prices for their goods or services. When consumers believe a brand to be of superior quality, dependability, or prestige,…