Q: Stronger brands experience more sensitivity to their pricing.
or
Q: Pricing sensitivity is higher for stronger brands.
- False
- True
Explanation: The majority of the time, stronger companies have established trust, credibility, and perceived value within the audience they are trying to reach. They may, as a consequence, have more pricing flexibility and less susceptibility to price fluctuations in comparison to brands that are considered to be of lower quality. Several variables, including brand loyalty, perceived quality, and pleasant connections, contribute to the fact that customers are often prepared to pay a higher price for goods or services that come from well-known organizations. Because of this, stronger brands often exhibit less sensitivity to the price of their commodities.
