Q: Brand strategies build mental availability with future buyers.
or
Q: Future consumers become more mentally available when they see a brand.
- False
- True
Explanation: In many cases, the goal of brand initiatives is to increase the mental availability of potential customers. In the context of purchasing scenarios, the term “mental availability” refers to the possibility that a buyer would think of a certain brand. It entails developing strong brand recognition, awareness, and good connections with the brand to increase the likelihood that customers will choose that brand when they are making choices about their purchases. To develop a brand’s presence in the thoughts of the target audience, one of the most important aspects of brand building and marketing activities is to build mental availability between the brand and the audience.
