Q: An entry-level digital marketer is working with data. They collect the data they need from an analytics tool and put it into a spreadsheet to make it easy to access and work with. Which way of working with data does this describe? or Q: A digital marketer at the beginning level deals with data. To make it easier to…

Q: How does attribution help businesses learn which touchpoints are most effective at getting customers to take action? or Q: In what ways can attribution assist organizations in determining which touchpoints elicit the most response from clients? Attribution establishes strong relationships with customers. Attribution measures how successful a business is in its effort to reach a marketing goal. Attribution determines…

Q: Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them.What aspect of data storytelling does this describe? or Q: Assume that a digital marketer is getting ready to provide a data narrative to…

Q: In order to download leads, you would need the following access… Select all that apply. or Q: To get leads, you would need the following access. Choose every option that pertains. Designated Admin on the LinkedIn Page and Viewer access or higher on the ad account Viewer access or higher on the ad account and Lead Gen Form access…

Q: What is considered long-form content? or Q: How does one define long-form content? Content containing 1,000 words Content containing less than 500 words Content containing 2,000 words Content containing at least 3,000 words Explanation: When people talk about long-form material, they are often referring to content that is at least 2,000 words long. When opposed to shorter content pieces,…

Q: Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns. or Q: Lead generation retargeting campaigns may make advantage of audiences from LinkedIn Company Pages, Events, and Single Image Ads. False True Explanation: On LinkedIn, it is possible to employ audiences from Single Image Ads, Events, and LinkedIn Company Pages for retargeting…

Q: Reach Optimization must be enabled to see forecasted results for both reach and frequency. or Q: It is necessary to activate Reach Optimization in order to see the predicted reach and frequency results. True False Explanation: One does not necessarily need to activate Reach Optimization to do reach and frequency predictions on platforms such as Facebook and Google Ads.…

Q: What immediate result will I get with a Lead Gen Form? or Q: What kind of quick result can I expect from a lead generation form? Multiple: retail purchases, in-bound calls, event attendance, etc. Leads Multiple: online purchases, downloads, visits, etc. Explanation: When you make use of a Lead Gen Form, the immediate effect that you can anticipate is…

Q: Stronger brands experience more sensitivity to their pricing. or Q: Pricing sensitivity is higher for stronger brands. False True Explanation: The majority of the time, stronger companies have established trust, credibility, and perceived value within the audience they are trying to reach. They may, as a consequence, have more pricing flexibility and less susceptibility to price fluctuations in comparison…

Q: What is the 95-5 rule? or Q: What does 95-5 rule mean? 95% of buyers are in market at any given time 95% of buyers are out-of-market at any given time 95% of marketers are driving brand awareness 95% of brands have a brand strategy Explanation: The term “95-5 rule” relates to the idea that at any one moment,…