Q: How many website visitors do you need to activate a Website Retargeting campaign? or Q: What is the minimum number of website visits required to start a Website Retargeting campaign? At least 300 visitors There is no minimum At least 100 visitors At least 900 visitors At least 500 visitors Explanation: Even though having a bigger pool of website…

Q: The retargeting audience LinkedIn creates automatically excludes conversions. or Q: Conversions are automatically excluded from the remarketing audience that LinkedIn produces. True False Explanation: In the process of establishing a retargeting campaign on LinkedIn, the platform will automatically generate audiences based on website visitors who have completed certain activities, such as conversions. Through the use of these audiences, marketers…

Q: When measuring brand lift on LinkedIn, test results and statistical strength can continue to fluctuate for how many days after your scheduled end date? or Q: How many days beyond your planned end date may test findings and statistical strength still change when assessing brand lift on LinkedIn? Up to 20 days Up to 5 days Up to 15…

Q: A lead scoring model has different components that can be selected based on… Select all that apply or Q: There are several components to a lead scoring model that may be chosen depending on… Choose every option that pertains. Seasonality Activity Demographics Explanation: To estimate the possibility of a lead converting or qualifying, these components help examine the behavior…

Q: LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure. or Q: LinkedIn provides Frequency Reporting to assist you in striking a balance between exposure and ad repetition. True False Explanation: To assist marketers in managing ad duplication and exposure, LinkedIn provides a feature called Frequency Reporting. With this capability, marketers can track the frequency with…

Q: Brand equity requires the company to build mental availability with the prospective customer. or Q: In order to increase brand equity, a business must become mentally available to potential clients. False True Explanation: When it comes to building brand equity, the organization must establish mental availability with the potential consumer. In the context of purchasing scenarios, the term “mental…

Q: Can you require someone provides their work email address in a Lead Gen Form? or Q: Can you mandate that a lead generation form submitter use their work email address? No, they can provide any type of email address in the form Yes, you can add a note that only work email addresses will be contacted Yes, you can…

Q: Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply. or Q: Anika’s effort to raise brand recognition aims to reach a large audience. Which targeted strategies ought she to investigate? Choose every option that pertains. Leverage company list targeting Use website demographics data to target the…

Q: According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted. or Q: Anyone who sees 50% or more of your video ad is eligible for retargeting, according to LinkedIn. False True Explanation: According to LinkedIn, a person is regarded to be suitable for retargeting if they view at least 25 percent…

Q: Demand gen campaigns should be carried out… or Q: It is advisable to run demand generation campaigns. Before lead gen campaigns After lead gen campaigns Explanation: The purpose of demand generation campaigns is to raise prospective consumers’ knowledge of a product or service, as well as their interest in it and their desire to purchase it. It is common…