Q: Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply. or Q: Rosa wants to increase the number of people who see her LinkedIn brand awareness campaign. What leverage should she think of using? Choose every option that pertains. Exclude feature “AND” targeting feature Audience Expansion Lookalike…

Q: How can you use LinkedIn Lead Gen Forms? Select all that apply. or Q: What is the use case for LinkedIn Lead Gen Forms? Choose every option that pertains. Drive newsletter subscriptions Provide discounts Encourage white paper downloads Drive event registration Explanation: Utilizing LinkedIn Lead Gen Forms allows you to collect information from individuals who are interested in subscribing…

Q: What type of conversions will I get with Conversion Tracking? or Q: With conversion tracking, what kind of conversions can I expect? Multiple: online purchases, downloads, visits, etc. Leads Multiple: retail purchases, in bound calls, event attendance, etc. Explanation: Through the use of Conversion Tracking, you can monitor a wide variety of conversions, such as online transactions, downloads, visits,…

Q: When should I use Offline Conversions? or Q: When ought one to use Offline Conversions? When I want to track conversions in the real world When I want to get leads on LinkedIn When I want to drive event awareness When I want to track conversions on my website Explanation: Offline Conversions allows you to measure and credit offline…

Q: When should I use a Lead Gen Form? or Q: Use of Lead Gen Form: When Should I Do It? When I want to track conversions on my website When I want to track conversions in the real world When I want to drive event awareness When I want to attract leads on LinkedIn Explanation: Whether it’s on your…

Q: Why would you use Audience Expansion? or Q: What makes using audience expansion desirable? To target audiences outside of your website demographics To target audiences with different attributes than your target audience To target audiences with similar attributes to your audience Explanation: You can reach people who share characteristics and behaviors with your current audience via the usage of…

Q: How would you define Demand Generation? or Q: What does demand generation mean to you? Demand Generation happens at an earlier stage in the marketing funnel, where the main goal is to warm up your potential buyer rather than get their details Demand Generation happens throughout the marketing funnel, where the main goal is to drive engagement Demand Generation…

Q: What are the greatest drivers of growth in B2B and B2C? Select all that apply. or Q: Which are the main factors influencing B2B and B2C growth? Choose every option that pertains. Target a broad audience Rely solely on thought leadership to build brand equity Target a specific senior leader at a company Use messaging forms, including ads, product…

Q: A company wants to distribute its latest white paper and gather potential buyers’ data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running? or Q: A business wishes to compile the information of possible customers and deliver its most recent white paper. They target important decision makers with an advertisement…

Q: In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply. or Q: Which objectives are available for selection under the Conversions campaign objective in Campaign Manager? Choose every option that pertains. Website conversions Engagement Job applicants Video views Brand awareness Website visits Lead generation Explanation: The purpose of this objective is…