Q: Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
or
Q: Rafael is putting the finishing touches on his marketing strategy. Which best practice need he to adhere to?
- Include at least 2 messages in the ad
- Avoid using people in the images
- Use bold, complementary colors and shapes
- Use text with at least 200 characters
Explanation: When it comes to his advertising strategy, Rafael needs to adhere to the best practice of using colors and forms that are strong and complimentary to one another. This method serves to attract the attention of the audience and makes the advertisement visually appealing, which increases the possibility of participants engaging with the advertisement and interacting with it. To provide the audience with a visual experience that is consistent and coherent, it is essential to make use of colors and forms that are congruent with the brand identity and the message. To give information that is relevant to the audience, it may be good to include at least two messages in the advertisement and to use text that is at least 200 characters long. However, the utilization of captivating images is vital for drawing attention and increasing engagement. There is no guarantee that avoiding the use of humans in the photographs is the best practice; this is contingent on the particular objectives and audience that the campaign is aiming for.
