Q: Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
or
Q: Wati is investigating brand awareness using LinkedIn Audience Network. Is this a smart idea to pursue?
- No, LinkedIn Audience Network can limit your performance across advertising objectives
- Yes, LinkedIn Audience Network helps marketers expand their targeting on LinkedIn
- Yes, LinkedIn Audience Network helps marketers reach targeted professionals across multiple touch points and in different environments
- No, LinkedIn Audience Network narrows a marketers targeting
Explanation: The primary objective of the LinkedIn Audience Network is to broaden the scope of the reach of LinkedIn advertisements outside the confines of the LinkedIn platform itself. The use of the Audience Network for brand awareness initiatives may not always provide the best possible results, even though it may help widen the targeting and reach professionals across a variety of touchpoints and contexts. This is because the Audience Network consists of third-party websites and applications that may display your advertisements. The relevance and quality of these placements might vary dramatically from one case to the next. As a consequence of this, it is possible that it may not always correspond with the exact brand awareness objectives or target audience that you have designated, which may restrict the success of your campaign. Therefore, before deciding to utilize the LinkedIn Audience Network for brand awareness initiatives, it is vital to thoroughly examine the possible advantages and downsides of using this platform.
