Q: What is the difference between Awareness and Consideration?
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Q: What distinguishes consideration from awareness?
- Awareness increases visibility and share of voice while Consideration increases deeper engagement that builds a relationship
- Awareness increases deeper engagement that builds a relationship while Consideration increases visibility and share of voice
- Awareness increases visibility and share of voice while Consideration leads to purchase decisions
Explanation: The purpose of this stage is to raise awareness among the target audience about a certain brand, product, or service. Increasing the brand’s exposure and share of voice in the market is the objective, with the end aim of getting people to identify and remember the brand. At this point in the process, the objective is to increase the level of interaction with the audience that is already familiar with the brand. Creating a connection with prospective consumers, supplying them with further information, and persuading them to view the brand or product as a feasible alternative are all components of this process.
