Q: Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
or
Q: Alexandra is developing the thought leadership strategy for her business. Which are the top metrics Alexandra should monitor, based on LinkedIn? Choose every option that pertains.
- None of these
- Follower growth
- Number of posts
- Number of posts and follower growth
Explanation: Monitoring the rise in the number of followers is an indication that the material that the firm produces that is considered thought leadership is gaining more reach and impact. In other words, it represents the level of interest and engagement that LinkedIn users have with the content and brand of the firm. By monitoring the frequency and consistency of providing material that demonstrates thought leadership, the firm may better evaluate the performance of its content strategy. The amount of material that is being shared, as well as the influence that it has on audience engagement and perception, may be gleaned from this information.
