Q: Which tactics can you use to drive leads and track conversions? Select all that apply. or Q: What strategies can you use to monitor conversions and generate leads? Choose every option that pertains. Lead Gen Forms Offline Conversions Event Ads Conversion Tracking Follower Ads Explanation: The purpose of lead generation forms is to effectively collect information from those who…
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You can edit all fields in a Lead Gen Form even if it’s already assigned to an active campaign
Q: You can edit all fields in a Lead Gen Form even if it’s already assigned to an active campaign. or Q: Even if a Lead Gen Form is already linked to an ongoing campaign, you are still able to modify any field in it. True False Explanation: If you have already assigned a Lead Gen Form to an active…
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Lead Gen Forms drive 5x higher conversion than landing pages.
Q: Lead Gen Forms drive 5x higher conversion than landing pages. or Q: Landing pages convert at a rate of half that of lead generation forms. False True Explanation: Lead generation forms are often useful in taking leads directly inside platforms such as social media or email. This eliminates the need for visitors to leave the platform to visit a…
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Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
Q: Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn? or Q: Mackenzie wants to increase the frequency of her campaign to raise brand recognition. Based on LinkedIn, how many ad creatives should she run? 2 to 3 4 to 5 6 to 7 None of these Explanation: If…
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When working with LinkedIn Marketing Partners, if you don’t see your CRM or marketing automation platform listed:
Q: When working with LinkedIn Marketing Partners, if you don’t see your CRM or marketing automation platform listed: or Q: If your marketing automation platform or CRM isn’t mentioned while working with LinkedIn Marketing Partners: It won’t be possible to integrate your data You can download a CSV file and manually upload it to your database You will have to…
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Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
Q: Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn? or Q: Kevin is interested in quantifying brand emotion. What are the two avenues he may investigate on LinkedIn? Share of voice Topic ownership Community management Brand lift Explanation: This is a measurement of the extent to which a certain brand dominates the online…
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Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
Q: Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply. or Q: Alexandra is developing the thought leadership strategy for her business. Which are the top metrics Alexandra should monitor, based on LinkedIn? Choose every option that pertains. None of these Follower growth Number…
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Define a Marketing Qualified Lead (MQL).
Q: Define a Marketing Qualified Lead (MQL). or Q: What is a Marketing Qualified Lead (MQL)? The estimated customer base available A sales person who identifies leads The number of contacts received through forms A person who is more likely to become a customer Explanation: A Marketing Qualified Lead, also known as an MQL, is a prospect that has shown…
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Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
Q: Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow? or Q: Rafael is putting the finishing touches on his marketing strategy. Which best practice need he to adhere to? Include at least 2 messages in the ad Avoid using people in the images Use bold, complementary colors and shapes Use text with at…
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Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
Q: Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on? or Q: Phuong is developing her campaign to raise brand recognition. Which phase of the funnel ought she to concentrate on? All of these None of these Conversion Awareness Consideration Explanation: Phuong needs to concentrate on the “Awareness” stage of the funnel while…