Q: Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply. or Q: While in the United States, Alicia is in charge of managing campaigns to market security products to IT decision makers. Before she begins the process of setting up…
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Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
Q: Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended? or Q: As part of her plan to win back consumers, Joanna is concentrating on bringing back past users of the brand. Which targeting strategy is advised? Lookalike Audiences Company Targeting Contact Targeting Explanation: Advertisers can particularly target…
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Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
Q: Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply. or Q: Sonya is trying to pique her visitors’ attention again using Website Retargeting. In what format should she place her ads? Choose every option that pertains. Retarget with the same ad creative Retarget with tailored Sponsored Content Retarget…
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As a project manager, you are midway through the execution phase and notice there are still many tasks to complete for the project. How can you help ensure the project can still be completed on time?
Q: As a project manager, you are midway through the execution phase and notice there are still many tasks to complete for the project. How can you help ensure the project can still be completed on time? or Q: You are halfway through the project’s execution phase as a project manager, and you can see that there are still a…
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Why is it useful to leverage your own data when building target audiences? Select all that apply.
Q: Why is it useful to leverage your own data when building target audiences? Select all that apply. or Q: Why is using your own data to create target audiences beneficial? Choose every option that pertains. Engage with members who have interacted None of these Reach existing customers Connect with qualified prospects Explanation: Making use of your data gives you…
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What is a Carousel Ad?
Q: What is a Carousel Ad? or Q: A Carousel Ad: What Is It? An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on the desktop An ad format that allows you…
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What is the difference between Awareness and Consideration?
Q: What is the difference between Awareness and Consideration? or Q: What distinguishes consideration from awareness? Awareness increases visibility and share of voice while Consideration increases deeper engagement that builds a relationship Awareness increases deeper engagement that builds a relationship while Consideration increases visibility and share of voice Awareness increases visibility and share of voice while Consideration leads to purchase…
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What is the media library?
Q: What is the media library? or Q: What is the media library? A repository of stock imagery to help you create ad campaigns A single location for uploading, managing, removing, and selecting media for ad creation A repository of ads live on LinkedIn now A repository of LinkedIn Live Events Explanation: In the context of advertising platforms such as…
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Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
Q: Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority? or Q: Javier wants to focus on a smaller audience after creating a campaign. He’s aiming for certain job titles. Are job function and seniority excluded? Yes I don’t have enough information No Explanation: When…
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What is required to pay by Insertion Order?
Q: What is required to pay by Insertion Order? or Q: What does an Insertion Order payment require? You have a LinkedIn ad representative A credit card A minimum spend of $50,000 Explanation: Policies and standards about advertising on LinkedIn may be subject to change over time. On the other hand, to pay for your LinkedIn ad via an insertion…
