Q: Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn? or Q: Kevin is interested in quantifying brand emotion. What are the two avenues he may investigate on LinkedIn? Share of voice Topic ownership Community management Brand lift Explanation: This is a measurement of the extent to which a certain brand dominates the online…
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Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
Q: Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply. or Q: Alexandra is developing the thought leadership strategy for her business. Which are the top metrics Alexandra should monitor, based on LinkedIn? Choose every option that pertains. None of these Follower growth Number…
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Define a Marketing Qualified Lead (MQL).
Q: Define a Marketing Qualified Lead (MQL). or Q: What is a Marketing Qualified Lead (MQL)? The estimated customer base available A sales person who identifies leads The number of contacts received through forms A person who is more likely to become a customer Explanation: A Marketing Qualified Lead, also known as an MQL, is a prospect that has shown…
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Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
Q: Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow? or Q: Rafael is putting the finishing touches on his marketing strategy. Which best practice need he to adhere to? Include at least 2 messages in the ad Avoid using people in the images Use bold, complementary colors and shapes Use text with at…
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Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
Q: Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on? or Q: Phuong is developing her campaign to raise brand recognition. Which phase of the funnel ought she to concentrate on? All of these None of these Conversion Awareness Consideration Explanation: Phuong needs to concentrate on the “Awareness” stage of the funnel while…
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According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
Q: According to LinkedIn, which ad type is not recommended for brand awareness campaigns? or Q: Which kind of advertisement does LinkedIn not advise for campaigns aimed at raising brand awareness? Video Ads Text Ads Carousel Ads Single Image Ads Message Ads Explanation: LinkedIn suggests that “Text Ads” should not be used for brand awareness initiatives because of their potential…
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Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
Q: Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea? or Q: Wati is investigating brand awareness using LinkedIn Audience Network. Is this a smart idea to pursue? No, LinkedIn Audience Network can limit your performance across advertising objectives Yes, LinkedIn Audience Network helps marketers expand their targeting on LinkedIn Yes, LinkedIn…
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LinkedIn’s B2C audience has two times the buying power of an average web audience.
Q: LinkedIn’s B2C audience has two times the buying power of an average web audience. or Q: The typical online audience’s purchasing power is one in half that of LinkedIn’s B2C audience. False True Explanation: Because the majority of LinkedIn’s users are professionals and companies, the platform is more geared toward business-to-business (B2B) interactions than it is toward business-to-consumer (B2C)…
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Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
Q: Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply. or Q: Ji-Won’s forecasting tool has a limited audience size. What LinkedIn targeting options does he have to increase the number of his audience? Choose every option that pertains. Saved audiences Audience Expansion…
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Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
Q: Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two. or Q: For her LinkedIn campaign, Afiya is tracking brand lift. When she puts up a lift test, what happens? Choose two. Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed…
